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Adobe Express adds AI video tools for easy content creation
Marketing Technologies

Adobe Express adds AI video tools for easy content creation

Adobe unveils AI-powered video tools in Adobe Express, enhancing content creation with features like Clip Maker and Generate Video for professionals and businesses.

By Jed Nykolle Harme • 4 min read • Fri, 25th Apr 2025
Adobe unveils new Firefly app with expanded AI content tools
Marketing Technologies

Adobe unveils new Firefly app with expanded AI content tools

Adobe unveils updated Firefly app, integrating AI tools and models from Google Cloud and OpenAI to enhance creative content generation across media.

By Jed Nykolle Harme • 4 min read • Fri, 25th Apr 2025
SmartBear appoints Kristine Hunt to lead global growth
Software-as-a-Service

SmartBear appoints Kristine Hunt to lead global growth

Kristine Hunt joins SmartBear as Senior VP of Growth Marketing, bringing 20+ years of SaaS expertise to boost global expansion and innovation.

By Melvin Hipolito • 3 min read • Thu, 17th Apr 2025
AI success linked to digital overhaul, says Boomi chief
Software-as-a-Service

AI success linked to digital overhaul, says Boomi chief

Boomi's CEO Steve Lucas warns in his new book that AI's success hinges on a digital overhaul, urging leaders to unify systems and data for true transformation.

By Sean Mitchell • 3 min read • Wed, 16th Apr 2025
Adobe unveils AI integration plans for creative workflow boost
Marketing Technologies

Adobe unveils AI integration plans for creative workflow boost

Adobe unveils its ambitious plan for integrating AI agents across its product suite, aiming to revolutionise creativity and streamline workflows for users.

By Melania Watson • 4 min read • Thu, 10th Apr 2025
Adobe unveils AI tools to enhance Premiere Pro editing
Marketing Technologies

Adobe unveils AI tools to enhance Premiere Pro editing

Adobe has unveiled Generative Extend in Premiere Pro, enhancing video editing with AI-powered features like Media Intelligence and Caption Translation.

By Sean Mitchell • 2 min read • Thu, 3rd Apr 2025
Adobe Summit 2025: Creativity for all as Shantanu Narayen hails 'Golden Age' of design
Digital Transformation

Adobe Summit 2025: Creativity for all as Shantanu Narayen hails 'Golden Age' of design

At Adobe Summit 2025, CEO Shantanu Narayen declared a 'golden age of design', where AI expands creativity's reach, empowering marketers and hobbyists alike.

By Donovan Jackson • 4 min read • Mon, 24th Mar 2025
Adobe unveils AI innovations for personalised customer journeys
Customer Experience

Adobe unveils AI innovations for personalised customer journeys

At Adobe Summit 2025, the company launched groundbreaking AI-driven innovations that redefine Customer Experience Orchestration, enhancing personalisation across industries.

By Melvin Hipolito • 9 min read • Wed, 19th Mar 2025
UiPath to host Agentic AI Summit on automation advances
DevOps

UiPath to host Agentic AI Summit on automation advances

UiPath will host its online Agentic AI Summit to unveil innovations in agentic automation, showcasing how AI can transform business operations.

By Sean Mitchell • 3 min read • Wed, 19th Mar 2025
Adobe & AWS join forces to enhance digital marketing
Hyperscale

Adobe & AWS join forces to enhance digital marketing

Adobe has announced a significant partnership with Amazon Web Services, aiming to enhance marketing and creative capabilities for businesses through advanced cloud integrations.

By Melvin Hipolito • 3 min read • Wed, 19th Mar 2025
Publicis & Adobe expand partnership with AI integration
Digital Transformation

Publicis & Adobe expand partnership with AI integration

Publicis Groupe and Adobe have expanded their partnership to integrate Adobe Firefly generative AI into Publicis' CoreAI platform, enhancing content production.

By Melvin Hipolito • 2 min read • Wed, 19th Mar 2025
Adobe AI: Sensei and Firefly empower the many, challenge the few
Marketing Technologies

Adobe AI: Sensei and Firefly empower the many, challenge the few

As Adobe Summit unfolds in Las Vegas, anticipation grows around the potential of its AI tools, Sensei and Firefly, which could reshape creative industries.

By Donovan Jackson • 4 min read • Wed, 19th Mar 2025

Stories from Other Regions

Adobe stories

Envoy names new leaders amid demand for workplace analytics
Marketing Technologies

Envoy names new leaders amid demand for workplace analytics

Envoy appoints Daryle Burt as Chief Revenue Officer and Ras Gill-Boulos as VP Marketing to expand its data-driven workplace platform amid rising demand.

By Melvin Hipolito • 3 min read • Thu, 24th Apr 2025
DEPT named Adobe partner of the year for digital innovation in India
Digital Transformation

DEPT named Adobe partner of the year for digital innovation in India

DEPT has been named Adobe's Digital Strategic Innovation Partner of the Year in India for its pioneering use of Adobe solutions and digital inclusivity efforts.

By Kaleah Salmon • 2 min read • Wed, 23rd Apr 2025
Adobe Acrobat Sign achieves IRAP certification in Australia
Digital Transformation

Adobe Acrobat Sign achieves IRAP certification in Australia

Adobe Acrobat Sign has achieved IRAP certification at the PROTECTED level in Australia, enhancing its support for government agencies with secure digital solutions.

By Melania Watson • 3 min read • Tue, 15th Apr 2025
Australians concerned about AI deepfakes in elections
Marketing Technologies

Australians concerned about AI deepfakes in elections

A recent Adobe report reveals that 77% of Australians have encountered more political deepfakes, raising alarms about misinformation ahead of upcoming elections.

By Melania Watson • 3 min read • Wed, 9th Apr 2025
Sinch wins Adobe partner award for third consecutive year
Customer Experience

Sinch wins Adobe partner award for third consecutive year

Sinch has been awarded the Adobe Digital Experience Unified Customer Experience Technology Partner of the Year for 2025, its third consecutive win in this category.

By Sean Mitchell • 3 min read • Wed, 19th Mar 2025