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Retail media Stories - Page 2

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Retail media stories

AI leaders call for stricter governance & oversight
Software-as-a-Service

AI leaders call for stricter governance & oversight

Pressure is mounting on companies to prove AI is governed in real time, as agentic systems take decisions and access sensitive data.

By Mark Tarre • 9 min read • Last month
Winning the fitness-conscious audience with programmatic DOOH
Wearables

Winning the fitness-conscious audience with programmatic DOOH

Programmatic DOOH is helping brands lift awareness and sign-up intent by reaching gym-goers and wellness shoppers near key locations.

By Ben Baker • 4 min read • Last month
Amazon Ads names L'Oréal Paris sponsor of Prime Video's Elle
eCommerce

Amazon Ads names L'Oréal Paris sponsor of Prime Video's Elle

Streaming ads are being tied more closely to sales as Amazon links Prime Video's Elle to shoppable campaigns for L'Oréal Paris and Swisse.

By Sean Mitchell • 4 min read • Last month
Spreetail marks 20 years after USD $9 billion in sales
Customer Experience

Spreetail marks 20 years after USD $9 billion in sales

It has built a global eCommerce operation by expanding beyond used computers into bulky goods, while navigating supply chain shocks and tariffs.

By Mark Tarre • 3 min read • Last month
Netcore Unbxd named Gartner Leader for search discovery
Software-as-a-Service

Netcore Unbxd named Gartner Leader for search discovery

The ranking bolsters Netcore Unbxd as retailers seek search tools that can lift conversion across multiple sites, languages and channels.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Kwik Trip adds AI loyalty campaigns with Eagle Eye
Data Protection

Kwik Trip adds AI loyalty campaigns with Eagle Eye

The rollout gives 5.25 million shoppers tailored offers and gives brands clearer proof of sales impact, as convenience retail shifts to AI targeting.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Grocery marketers struggle as campaign volumes surge
Software-as-a-Service

Grocery marketers struggle as campaign volumes surge

Missed promotion windows are costing grocery retailers up to EUR €50,000 as campaign production outpaces manual workflows.

By Sofiah Nichole Salivio • 4 min read • Last month
Constructor named Gartner leader in search & discovery
Software-as-a-Service

Constructor named Gartner leader in search & discovery

Retailers are turning to specialist search tools as the category grows, with Gartner valuing the market at USD $17.41 billion in 2025.

By Joseph Gabriel Lagonsin • 4 min read • Tue, 30th Jun 2026
LiveRamp & Adobe link purchase data for ad campaigns
Marketing Technologies

LiveRamp & Adobe link purchase data for ad campaigns

Brands using commerce media networks could get more precise targeting and personalised ads as first-party purchase data is linked to Adobe tools.

By Mark Tarre • 4 min read • Mon, 29th Jun 2026

Stories from Other Regions

Retail media stories

UK shoppers wary of AI making purchases, survey finds
Digital Transformation

UK shoppers wary of AI making purchases, survey finds

Trust remains the main hurdle as nearly two-thirds of UK adults say they are uneasy about AI making purchases for them.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Creators spread affiliate traffic across multiple shops
eCommerce

Creators spread affiliate traffic across multiple shops

Most creators now send affiliate traffic to several shops, weakening brands' control over where sales leads are sent and tracked.

By Sofiah Nichole Salivio • 4 min read • Last month
Rithum appoints Kim Miller as Chief Marketing Officer
Software-as-a-Service

Rithum appoints Kim Miller as Chief Marketing Officer

The appointment comes as the commerce software group seeks to sharpen its market position and deepen customer engagement amid tougher competition.

By Sofiah Nichole Salivio • 4 min read • Last month
New Zealand shoppers turn to AI & social for research
Omnichannel

New Zealand shoppers turn to AI & social for research

Rising living costs are pushing New Zealand shoppers to compare prices, reviews and product details across AI, social media and search.

By Sean Mitchell • 5 min read • Last month
IAB Australia flags rising retail media spend & demands
Digital Signage

IAB Australia flags rising retail media spend & demands

Retail and commerce media in Australia is drawing bigger budgets, but advertisers want clearer measurement and transparency as spend rises.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Australians time purchases around Amazon Prime Day
eCommerce

Australians time purchases around Amazon Prime Day

Cost-of-living pressures are pushing Australians to delay buys, with 80% waiting for major sales events and Prime Day shaping decisions.

By Mark Tarre • 3 min read • Last month
Britons wary of AI making shopping decisions for them
Customer Experience

Britons wary of AI making shopping decisions for them

Most Britons still want to control the final purchase, with 65% uncomfortable letting AI buy on their behalf, Dentsu found.

By Sofiah Nichole Salivio • 3 min read • Tue, 30th Jun 2026
Back-to-school buying shaped weeks before checkout
Social Media

Back-to-school buying shaped weeks before checkout

Nearly half of US Back-to-School buys are gifts, as Adlook says choices are often fixed weeks before parents reach checkout.

By Sofiah Nichole Salivio • 4 min read • Thu, 25th Jun 2026